Source: https://tendernation.io/opportunities/01a13c6d-2a5f-7115-845c-1f6eb2722122/swan-housing-customer-segmentation-and-journey-mapping-2021

awarded GB restricted procedure Suitable for SMEs

# Swan Housing Customer Segmentation and Journey Mapping 2021

[Swan Housing Association Limited](https://tendernation.io/buyers/swan-housing-association-limited)

Estimated value

£57,879

Published

16 Aug 2021

Deadline

Closed

1 Apr 2021

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Specifically, we want to achieve the following by partnering with an external consultant:

• Create customer segmentation and persona models representative of our business; understanding who they are and what their goals and expectations are. These personas will become an integral part of how we understand our customers and review our services going forward. They will need to be visually appealing, succinct and accessible to all people across the business to enable us to have a common language when talking about our customers;

• Map the customer journey across key services to understand our own, and our customers' actions, thoughts and emotional experience, highlighting highs, lows and key touchpoints. This is likely to include 2-3 main services such as repairs and complaints. We expect this to be agreed with the consultant following the customer segmentation which may highlight other areas that would benefit from customer journey mapping. We want our people to be heavily involved in the mapping process and to be left with the skills to conduct mapping in the future on other projects.

## CPV classification

Research and development services and related consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/44025672-a2d6-4a3e-b168-9c439c0c8f1c)

Never miss a tender like this again

Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start.

[Track tenders free](https://tendernation.io/register)

[Buyer profile Swan Housing Association Limited: past awards and live tenders](https://tendernation.io/buyers/swan-housing-association-limited) [Sector More Research & development tenders](https://tendernation.io/sectors/research-development)

## More tenders like this

[NCC1999 NE Rural Growth Programme Evaluation · Northumberland County Council · 22 days left · 10 Nov 2026](https://tendernation.io/opportunities/01a154e4-464d-73d3-9c3e-e81aa703d9f0/ncc1999-ne-rural-growth-programme-evaluation) [Nature recovery and intangible cultural heritage · Natural England · 25 days left · 12 Nov 2026](https://tendernation.io/opportunities/01a154e4-4787-7110-ab3a-3a405c46164b/nature-recovery-and-intangible-cultural-heritage) [Local Government Data Sharing Playbook: Multi-Agency Sharing in Children’s Social Care · Improvement and Development Agency for Local Government (IDeA) · 21 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a154e4-4947-728c-ad83-59c066944fda/local-government-data-sharing-playbook-multi-agency-sharing-in-childrens-socia) [Specialist Advice/Advisor Service for Gloucestershire’s Advanced Engineering and Manufacturing Sector · Tewkesbury Borough Council · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15476-6446-722b-9ec6-44e39018b2f6/specialist-adviceadvisor-service-for-gloucestershires-advanced-engineering-and) [Research and development services and related consultancy services – Forschungsprojekt - DZSF - Mobilitätskettenanalyse - Wie Verkehrsdaten den ländlichen Schienenverkehr stärken können · Eisenbahn-Bundesamt · 100 days left · 27 Jan 2027](https://tendernation.io/opportunities/01a15183-2140-73b5-8807-5ad43f7122d9/germany-research-and-development-services-and-related-consultancy-services-f) [Research and development services and related consultancy services – Begleitforschung Städtebauförderung - Wissenstransfer: Anwendungsleitfaden des Bundes zur Praxis Städtebauförderung · Bundesinstitut für Bau-, Stadt- und Raumforschung (BBSR) im Bundesamt für Bauwesen und Raumordnung (BBR) · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4375-730a-9135-c6d6d211cb68/germany-research-and-development-services-and-related-consultancy-services-b)