Source: https://tendernation.io/opportunities/01a13c6b-bbbc-7102-a7b6-47a02e18a4d6/creative-assets-delivery-for-uk-global-screen-fund-promotional-campaign-award

awarded GB open procedure Suitable for SMEs

# Creative Assets Delivery for UK Global Screen Fund Promotional Campaign - AWARD

[BFI](https://tendernation.io/buyers/bfi)

Open field

Estimated value

Not stated

Published

1 Dec 2021

Deadline

Closed

30 Jul 2021

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

The UK Global Screen Fund is a one year pilot fund designed to boost international development and distribution opportunities for the UK's independent screen sector.

The new Â£7 million fund targets support across the screen sector including film, TV, animation, documentary and interactive narrative games content. Financed by DCMS and administered by the BFI, it is focused on accelerating export growth, boosting revenues to independent UK screen companies and deepening international relationships.

A key pillar of the UK Global Screen Fund is an international promotional campaign for UK screen content. Informed by newly commissioned audience perception research focusing on key international territories, the campaign will engage global audiences and reflect the extraordinary quality and diversity of screen content coming from the UK.

The purpose of this contract is to implement the new UK Global Screen brand strategy for promoting UK screen content internationally. The multi-territory promotional and activation campaign will deliver across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.

The vision for this promotional campaign is to reposition UK screen content on a global stage. It will execute a new and lasting narrative, creating meaning and resonating with B2B and consumer audiences to powerfully sell and promote UK content internationally.

We require a creative agency to execute the new UK Global Screen brand strategy, using the brand book and toolkit to develop and deliver a full suite of creative assets to engage audiences across key international territories. These assets will activate the multi-channel UK Global Screen promotional campaign across print, branded spaces, digital and physical channels to promote and showcase the UK screen sector.

A key deliverable will be the development of a new UK Global Screen digital platform, introducing a brand new website to aggregate UK talent and showcase the power of the UK screen sector. This will include international promotion of key UK titles and talent plus online resources and assets to highlight UK companies and content.

Read full description

## CPV classification

Marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/39303493-623a-4a44-b8ea-11ada63eaaa8)

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