Source: https://tendernation.io/opportunities/01a13c6b-8859-71d1-ae99-8451a81ec832/market-research-testing closed GB negotiated without publication procedure Suitable for SMEs # Market Research Testing [National Army Museum](https://tendernation.io/buyers/national-army-museum) Estimated value £25,000 Published 17 Mar 2021 Deadline Closed 16 Apr 2021 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The National Army Museum (NAM) is wishes to appoint a company to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches for the refinement of its current permanent gallery offer. NAM is looking to change its permanent gallery spaces to ensure they best meet our visitors' needs. We want each gallery to work at some level across each of our key audience groups: Educators, Historians, Generalists, and For the Kids (within Transactors). NAM wants to test a series of concepts, topics, gallery aims and names with audiences to inform both content and display approaches. NAM has identified the target audiences it wishes to test with and requires an agency to develop an appropriate methodology for delivery of this testing, and to manage that testing process within the timescales outlined. NAM also requests the agency provide guidance on the type of information required from the Museum to best move forward with the project - what they need to get the best results. Given this research covers the redevelopment of three galleries, we envisage it will require a phased approach to allow each gallery project team to develop their plans in line with their individual project timings. Phase 1: Concept testing around the themes of the three new galleries, including more detailed testing for the new 'Army' gallery. Names testing for all five galleries to ensure they work with their gallery overview and holistically with each other, names chosen also need to be consistent (e.g. one word names for all) Phase 2 : Summative testing of Formation Gallery once Museum has re-opened, how learnings from this new gallery can inform the approach for the changes to the other three galleries going forward. NB: NAM is comfortable with full face to face surveying from 21 June in line with government guidance. But we would be interested in exploring options for distanced surveying from when the Museum re-opens 17 May. We are also interested in whether recruitment of visitors could be helpful in ensuring sample size. Phase 3 : Further detailed testing for new "Society" and "Battle", plus "Army" if more is required, once the curators and exhibitions teams have developed the concepts further. This will likely include detailed gallery overview, topics/sections, narratives, objects, designs, layouts, text samples. Additional information: Attached are clarifications to questions raised by potential tenderers Read full description ## CPV classification Library, archives, museums and other cultural services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/37ac92f5-f1e4-4377-bb15-5c52dfe8130a) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile National Army Museum: past awards and live tenders](https://tendernation.io/buyers/national-army-museum) [Sector More Recreation, culture & sport services tenders](https://tendernation.io/sectors/recreation-culture-sport) ## More tenders like this [Sports facilities operation services – ÖPAG - Betreiber Postsportquartier Hernals - Gemeinnütziger Vereins- und Schulsport · Österreichische Post AG · 9 days left · 27 Oct 2026](https://tendernation.io/opportunities/01a15183-2128-716d-91fa-8be28481a992/austria-sports-facilities-operation-services-opag-betreiber-postsportquart) [Children animation services – Marché de prestations de services « Enfance – Jeunesse » 2027-2030 · Ville de Loos-en-Gohelle · 25 days left · 13 Nov 2026](https://tendernation.io/opportunities/01a15183-140b-73c9-9f07-e9c33a2b858a/france-children-animation-services-marche-de-prestations-de-services-enfan) [News-agency services – Medienmonitoring · Die Autobahn GmbH des Bundes · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-087e-71f2-b3e0-f5c1efd03d19/germany-news-agency-services-medienmonitoring) [Artistic and literary creation and interpretation services – Ausschreibung zur Vergabe von Dienstleistungen für die Entwicklung einer grenzüberschreitenden Sage im Raum Bayern-Böhmen · Gemeinde Langdorf · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-1d2d-7272-a3a0-9c2031596418/germany-artistic-and-literary-creation-and-interpretation-services-ausschrei) [Library and archive services – CFT 4006 - Digital Collections System for SDCC Libraries · South Dublin County Council · 4 days left · 22 Oct 2026](https://tendernation.io/opportunities/01a15183-0c10-7045-98ce-ff9cb9d4befd/ireland-library-and-archive-services-cft-4006-digital-collections-system-f) [Entertainment services – Animations nature, patrimoine et santé/bien être dans les Espaces Naturels Sensibles du Département de la Manche · Département de la Manche · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-37d7-73d2-ba07-7b73d853b521/france-entertainment-services-animations-nature-patrimoine-et-santebien-et)