Source: https://tendernation.io/opportunities/01a13c65-e41f-7316-ae87-f04be79b3d4d/bta1500-global-airline-partner-framework-agreement closed GB open procedure # BTA1500 - Global Airline Partner Framework Agreement [VisitBritain / VisitEngland](https://tendernation.io/buyers/visitbritain-visitengland) Estimated value £4,500,000 to £27,000,000 Published 21 Jun 2021 Deadline Closed 21 Jul 2021 ## Who can bid - Sets up a framework Winning a place does not guarantee work: contracts are awarded later as call-offs, and the list usually stays closed for years. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives. The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs. A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals. The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year. To register for this opportunity and to access the tender documentation, please use the following link: [visitbritain.force.com/s/Welcome](https://visitbritain.force.com/s/Welcome) Read full description ## CPV classification Administrative services related to tourism affairs Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile VisitBritain / VisitEngland: past awards and live tenders](https://tendernation.io/buyers/visitbritain-visitengland) [Sector More Public administration & defence services tenders](https://tendernation.io/sectors/public-administration-defence) ## More tenders like this [Diplomatic services – Procédure ouverte relative à l’acheminement et fret de la valise diplomatique / du courrier diplomatique du Luxembourg à l’étranger et réciproquement. · Ministère des Affaires étrangères et européennes, de la Défense, de la Coopération et du Commerce extérieur · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-6a7b-722a-8efe-064cd5e50e28/luxembourg-diplomatic-services-procedure-ouverte-relative-a-lacheminement-e) [Benefit services – Matériel de sécurité pour la saison événementielle 2027 · Ville de Luxembourg · 31 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a15183-8877-7346-993d-caff4d8becf1/luxembourg-benefit-services-materiel-de-securite-pour-la-saison-evenementiel) [Probation services – Accord-cadre - relations et services à la proximité, nettoyage locaux communs, répurgation · Pas-de-Calais habitat · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-0620-70da-95b9-dd6d644292d5/france-probation-services-accord-cadre-relations-et-services-a-la-proximit) [Rescue services – Ärztliche Besetzung der Intensivtransportwagen (ITW) des Essener Rettungsdienstes · Stadt Essen, Zentrales Vergabemanagement · 1 day left · 20 Oct 2026](https://tendernation.io/opportunities/01a15183-4c14-72d3-bde5-11c9c2684bcf/germany-rescue-services-arztliche-besetzung-der-intensivtransportwagen-itw) [Provision of services to the community – 2026-90660\_PRESTATION D’ANIMATION DU RÉSEAU PLAN CLIMAT DES COLLECTIVITÉS BRETONNES · Région Bretagne · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-2cc2-73e4-989a-204b245b6f16/france-provision-of-services-to-the-community-2026-90660-prestation-danimat) [Probation services – Servicio de gestión integral del Centro Educativo Virgen de Valvanera de Logroño · Gobierno de La Rioja · 31 days left · 19 Nov 2026](https://tendernation.io/opportunities/01a15183-961e-70ef-94f1-e1f7b7ae241e/spain-probation-services-servicio-de-gestion-integral-del-centro-educativo-v)