Source: https://tendernation.io/opportunities/01a13c62-c7a8-7294-b420-24ae63a436d5/pq0228-birmingham-childrens-trust-2020-fostering-acquisition-campaigns-aw

awarded GB open procedure Suitable for SMEs

# PQ0228 - Birmingham Children's Trust - 2020 Fostering Acquisition Campaigns - AWARD

[Birmingham City Council](https://tendernation.io/buyers/birmingham-city-council)

Often single bidder

Estimated value

Not stated

Published

13 Aug 2020

Deadline

Closed

17 Jan 2020

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Birmingham Children's Trust requires a digital / creative / media buying agency to deliver a series of foster carer recruitment campaigns as detailed below under requirements / specifications.

This contract will be for a period of 3 months commencing 10 February 2020 until 8th May 2020, (unless terminated under the terms and conditions of contract). With the option to extend for up to an additional 3- or 6-months subject to requirements, availability of funding and performance.

The provider will deliver a three-month promotional campaign for the Trust, using its active networks in Birmingham to deliver a series of foster carer recruitment campaigns.

The agency / agencies shall:

o Produce creative campaign proposals

o Provide guidance on campaign ideas suggest by the Trust

o Deliver a foster carer recruitment campaign over an initial period of three month, with potential for expansion depending on

results and budget

o Film and produce a series of videos to support the campaign

o Provide actors and set

o Use actors that represent the diversity of Birmingham and our target audience

o Ensure that any outdoor filming takes place within a 30-mile radius of Birmingham, in-line with our recruitment radius

o Run the campaign using a mix of digital and traditional media including:

### Social media

Display advertising according to search history

### Print materials for hyper local advertising

o Use Trust branding and comply with the Trust's brand guidelines throughout promotional activity

o Work in collaboration with Marketing and Social Media Manager and Recruitment Team Manager whilst leading on campaign

activities

o Provide ongoing evidence of the effectiveness of the campaign through fortnightly reporting

o Adapt the campaign according to feedback and campaign data

This contract will be for a period of 3 months commencing 10th February 2020.

The Council will be using its free to use e-tendering system (in-tend) for the administration of this procurement process and potential suppliers must register with the system to be able to express an interest. If you wish to express an interest in this opportunity please click on the following link to access [in-tendhost.co.uk/birminghamcc](https://in-tendhost.co.uk/birminghamcc/) and submit your details to register. You will then be sent details on how to log on which will enable you to download all relevant Invitation to Tender (ITT) documentation.

If you are unable to register with In-tend or have any questions or problems on how to use this web site please either email us at:  or call CPS Helpdesk on 0121 464 8000.

Your completed tender submission should be returned by noon on 17th January 2020 via the 'in-tend' system [in-tendhost.co.uk/birminghamcc](https://in-tendhost.co.uk/birminghamcc)

Read full description

## CPV classification

Advertising and marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/f0d9ccda-6c34-4793-97c0-648bff979158)

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