Source: https://tendernation.io/opportunities/01a13c5e-ac6b-7197-8d7c-8477cd07fb3d/market-research-services-to-support-the-initial-teacher-training-itt-recruitme awarded GB restricted procedure Suitable for SMEs # Market research services to support the Initial Teacher Training (ITT) recruitment marketing campaign [Department for Education](https://tendernation.io/buyers/department-for-education) Estimated value £1,700,000 Published 19 Oct 2020 Deadline Closed 8 Nov 2019 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The Department is seeking a market research agency to undertake market research for the Get IntoTeaching marketing campaign, which seeks to raise the status of teaching, drive motivation to become a teacher and provide support and advice to train. The campaign is long-standing, dating back to the 1990s, and last year entered an exciting new era with the launch of a new strategic and creative approach. The campaign consists of a range of owned, earned and paid-for channels, including AV, print, radio, media partnerships and extensive social and digital advertising. This is supported by a comprehensive programme of events and CRM to encourage and support people to apply, including providing access to one-to-one support from a nominated adviser and school experience days. Objectives: To support the campaign in making a significant contribution to the fulfilment of ITT targets by: - Evaluating the success of the current campaign - Informing future creative development - Developing understanding of our audience and the customer journey - Informing the audience and marketing strategies for emerging policy initiatives and priorities ## CPV classification Market research services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/c4ebfa75-c33c-403f-8b25-a4663a65506f) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Department for Education: past awards and live tenders](https://tendernation.io/buyers/department-for-education) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Social Housing Emerging Disrupters 6 · Procurement for Housing · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a154e4-4909-7303-a67f-9c3bff3eb4d8/social-housing-emerging-disrupters-6) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge)