Source: https://tendernation.io/opportunities/01a13c53-e332-7366-aaff-633c6cc1c7c3/gb-bath-university-brand-review

awarded GB open procedure

# GB-Bath: University Brand Review

[University of Bath](https://tendernation.io/buyers/university-of-bath)

Estimated value

£44,250

Published

24 Mar 2020

Deadline

Closed

13 Mar 2020

## Who can bid

- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

The University of Bath is reviewing its branding policy.

We are seeking a partner to help us develop:

-A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression

-New guidelines for visual identity and strategic tone of voice (all media, all marketing, communication and engagement activities) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University

-A brand management framework which ensures that University sub-brands/beacon brands (e.g. Team Bath, School of Management, IAAPS, IPR) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

## CPV classification

Marketing management consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/50c56e2b-9e5e-4422-9af8-6cf56fd65cc5)

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