Source: https://tendernation.io/opportunities/01a13c53-c992-7183-a71f-a443c3ead2b1/petfished-partnership-marketing awarded GB restricted procedure Suitable for SMEs # Petfished - Partnership Marketing [Defra Network eTendering Portal](https://tendernation.io/buyers/defra-network-etendering-portal) Often single bidder Estimated value £24,917 Published 8 Sept 2020 Deadline Closed 28 Feb 2020 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender In August 2018 Defra consulted on a proposal to introduce a ban on third party sales of puppies and kittens in England. This followed a high-profile campaign known as 'Lucy Law' which brought attention to the poor welfare conditions associated with pet shops and dealers and the so-called puppy farms that supply them. Lucy's Law came into force on 6 April 2020. It means anyone wanting to get a new puppy or kitten in England must now buy direct from a breeder or with one of the nation's reputable rehoming centres. Licensed dog breeders are required to show puppies interacting with their mothers in their place of birth. If a business sells puppies or kittens without a licence, they could receive an unlimited fine or be sent to prison for up to six months. On 2 March 2020, ahead of Lucy's Law coming into force, we launched a campaign called Petfished. The term 'Petfished' is a play on 'Catfishing', where a stranger creates a fictional online persona to lure someone in. The campaign raises awareness of unscrupulous sellers so that prospective pet-buyers can buy a cat or dog safely, from a trustworthy source. Urging people to question 'Who's the person behind the pet?' The campaign aims to: - Educate our audiences about the risks of buying from an unscrupulous seller - Disrupt the purchasing journey and encourage people to not only research the breed of dog they want but equally to research the seller - Challenge perceptions that low welfare breeders are easy to spot. Policy objective: To reduce the demand for puppies and kittens, cats and dogs sold by third parties and supplied by low-welfare and/or illegal breeders. Communications objectives: The campaign encourages the responsible sourcing of puppies/kittens/cats/dogs by getting buyers/adopters to research the seller before they visit Additional information: Please note that Defra procurement uses an E-tendering system for Procurement activities. This is currently provided by Bravo Solutions. To access appropriate tendering and contractual documents, please access the E-Tendering portal at [defra.bravosolution.co.uk](https://defra.bravosolution.co.uk)", ensuring that your registration includes "Defra". If you have any problems with this system, please contact Bravo on their telephone helpline number 0800 368 4850 or by emailing them at . Read full description ## CPV classification Public relations services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/4fecb550-78a1-4a24-98a4-8b92631c1d63) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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