Source: https://tendernation.io/opportunities/01a13c53-33d7-72d8-9e3d-a2bae062983c/gb-london-va-visual-identity-system closed GB open procedure # GB-London: V&A Visual Identity System [Victoria and Albert Museum](https://tendernation.io/buyers/victoria-and-albert-museum) Estimated value £25,000 to £50,000 Published 6 Aug 2020 Deadline Closed 7 Sept 2020 ## Who can bid - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The V&A is looking for studios with expertise across branding and design to create a visual identity system for the expanding V&A family of sites. By 2025 we will be operating five venues in the UK, with their accompanying online iterations as well as a host of Masterbrand offers and activities. This brief is for a new visual identity system to define the relationships between venues and the Masterbrand, and to establish and create the design components that will reflect this new brand architecture. The new visual identity system will help the V&A ensure a seamless and clear journey and navigation for our visitors on-site and online. ### Objectives • A new visual identity system will address a range of scenarios, offering new components and assets alongside a more explicit information hierarchy. It needs to: • Improve the quality and visual coherence of our future output across print and digital, online and in our buildings • Create visual clarity for visitors so that they know which part of the V&A family they are engaging with • Give clear guidance for the responsive relationship between the logo and wordmarks for each venue, Masterbrand activity and necessary information so that they work for a range of contexts • Define design parameters for the future development of visual identities for all V&A venues and Masterbrand offers • Enable internal team to create graphic standards manual and brand asset library Please note we will be holding an open Q&A via Microsoft Teams, which is planned for the morning of the 20th of August 2020. If you're interested, please log on to [delta-esourcing.com/respond](https://www.delta-esourcing.com/respond/) Y79759C4S4 to view some more information, including details of how to get in touch and how to join the Q&A. Read full description ## CPV classification Design consultancy services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/49542cde-346c-4064-8381-8ee3c2b03ddd) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Victoria and Albert Museum: past awards and live tenders](https://tendernation.io/buyers/victoria-and-albert-museum) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Graphic design services – MAGAZINE DES PAYS DE LA LOIRE - LOT1 MISE EN PAGE · Région des Pays de la Loire · 32 days left · 20 Nov 2026](https://tendernation.io/opportunities/01a15183-cd94-7139-b774-287bdb24987c/france-graphic-design-services-magazine-des-pays-de-la-loire-lot1-mise-en)