Source: https://tendernation.io/opportunities/01a13c4a-bea8-7277-b105-a274cd026ac6/domestic-consumer-marketing

awarded GB restricted procedure Suitable for SMEs

# Domestic consumer marketing

[Department for Environment, Food & Rural Affairs](https://tendernation.io/buyers/department-for-environment-food-rural-affairs)

Open field

Estimated value

Not stated

Published

25 Mar 2019

Deadline

Closed

16 Nov 2018

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

THIS HAS BEEN AWARDED AGAINST A CCS FRAMEWORK - To increase engagement, spend and frequency of purchase.

Segmenting customers and potential customers by attitude and need state provides a more effective framework to promote different products from our different sectors. Shifting AHDB from being 'product focused' to 'customer focused'. Linking emotional needs with people's lives, re-establishing relevance and building trust.

## CPV classification

Marketing services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/f09dddef-894c-4ecc-af1a-80c7fa833da9)

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