Source: https://tendernation.io/opportunities/01a13c45-2bc7-73ec-920b-b236f96556c9/testing-the-impact-of-language-on-public-attitudes-to-ageing-and-demographic-cha closed GB open procedure Suitable for SMEs # Testing the impact of language on public attitudes to ageing and demographic change [Centre for Ageing Better Limited](https://tendernation.io/buyers/centre-for-ageing-better-limited) Estimated value £75,000 to £100,000 Published 21 Mar 2019 Deadline Closed 11 Apr 2019 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The aims of this project are as follows: • Broaden our understanding about public attitudes to ageing and demographic change and what framing, depictions, terminology etc. people currently use/encounter in day to day life • Test new, more positive ways to frame and talk about ageing and demographic change, which might change the way people feel • Use the above to inform our own work and narrative development, and to try and influence the way others (policy makers, charities, employers) talk and act. We are open to bidders suggesting their own approach but would expect the work to address the following: • Review of existing materials (published research, polls, reports from other organisations) on language and framing around ageing. • Find examples of how ageing is framed and described across public life, for example, political speeches and news articles, job adverts and services aimed at older age groups. • Use both qualitative and quantitative research techniques to find out more about public attitudes to ageing, the language and framing used around ageing and demographic change. • Test real-life examples of language, framing and terminologies about ageing with participants. ## CPV classification Research and development services and related consultancy services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/b899cbd2-50d0-404d-9ec3-a992d224bf03) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. 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