Source: https://tendernation.io/opportunities/01a13c35-8d48-73ce-9060-eba7e835c823/wider-world-of-film-research-project closed GB open procedure Suitable for SMEs # Wider World of Film - Research Project [BFI](https://tendernation.io/buyers/bfi) Estimated value Not stated Published 22 Mar 2019 Deadline Closed 12 Apr 2019 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender There is plenty of evidence that audiences for film are changing (e.g. [bfi.org.uk](https://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/bfi-statistical-yearbook-audiences-2018-12-17.pdf)). In an age where any amount of visual content is available immediately and online, where technology enables search and access at the touch of a screen and where film at the cinema competes with an ever increasing variety of other out of home experiences it is becoming increasingly complex to understand and identify audience trends in both the choice and consumption of film. At present there are many sources of data on the consumption of film by audiences, at the cinema, on television, on DVD and Blu-Ray disk and to a more limited extent online. There is also evidence for the revenues generated for each element of the value chain and how this has changed through time. However we have little knowledge of how these link together. The lack of single source 'film touchpoint' evidence means there are key questions for the film and wider screen industry that we cannot currently answer (e.g. on consumption, spend, navigation and choice, film preference and technology). The key question for the research is 'What does the industry need to do in order to keep people engaged with film?' The answer to this question is likely to be multi-layered and will build in considerations of choice, spending, access to technology, personal values and social background. We have broken this down into a number of key questions which are necessarily wide ranging, and will increase the breadth and depth of knowledge we have about the total film ecosystem. It is likely that this will be the first time that a published study will identify the elements of 'total film' consumption across all touchpoints and platforms. This knowledge will inform the future exhibition and distribution of film, and provide an effective evidence base for future strategic decision making for a variety of industry stakeholders (including exhibitors, distributors, producers, home entertainment, etc.). We will consider any approach that meets our needs within the budget for this work, though we think that the study is likely to involve a mixture of both qualitative and quantitative research. We are keen that the findings can be used to deliver predictive models or algorithms that can be used to predict future behaviour - mostly around engagement with the cinema and paid for elements of film consumption. However, we are also keen to conduct qualitative work in order to better understand the 'why' behind the metrics. One key outcome is a single source quantitative study of film consumption across all platforms that can form the basis of a longitudinal study or research design that can be repeated in the future. Additional information: To take part in this tender, please visit our website, at the address shown above, where you will need to register, if you haven't already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal. Is a Recurrent Procurement Type? : No Read full description ## CPV classification Research consultancy services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/1af29710-0f5c-45f7-9e73-12b282a25253) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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