Source: https://tendernation.io/opportunities/01a13c34-435e-718d-9d7b-15c35c6d82d1/gb-london-research-to-provide-an-overview-of-the-online-advertising-sector

awarded GB open procedure

# GB-London: Research to provide an overview of the online advertising sector

[Department for Digital, Culture, Media and Sport](https://tendernation.io/buyers/department-for-digital-culture-media-and-sport)

Often single bidder

Estimated value

£63,750

Published

20 Mar 2019

Deadline

Closed

1 Nov 2018

## Who can bid

- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

We are interested in an overview of the online advertising sector, outlining the key players at each stage of the supply chain and their business models. Further, we are seeking robust analysis of the movement of money, data, and content through the online advertising supply chain, including but not limited to how each pound spent by an advertiser breaks down in different scenarios, what service each actor in the chain provides in return for their fees, and how audience/user data flows through the supply chain in the various targeting methods.

## CPV classification

Research services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/0e11fed8-d62a-4e5f-9d82-9e4f9be8db93)

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