Source: https://tendernation.io/opportunities/01a13c33-b438-717a-b91b-0c80e2b2cf52/regional-tourism-pilot-project closed GB open procedure Suitable for SMEs # Regional Tourism Pilot Project [West of England Combined Authority](https://tendernation.io/buyers/west-of-england-combined-authority) Estimated value £100,000 Published 3 Apr 2019 Deadline Closed 1 May 2019 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The key objective of the Regional Tourism Pilot Project is to act as a proof of concept to demonstrate the value of taking a regional approach to promoting the region to visitors. Learning from this project will be used to inform the development of a regional response to the Tourism Sector Deal. Detailed performance indicators will be agreed as part of the procurement process but are expected to include: • Increase in visitor numbers, particularly focused on shoulder months, and length of stay across the region • Increase in online travel agent bookings for regional visits during campaign periods • Overall increase in online engagement, e.g. Website visits, content downloaded The final project approach will be agreed as part of the procurement process, but West of England will expect the exercise to include the following activities as a minimum: • Identification of key target market(s), which might include leisure visitors, business visitors and explore international/UK/local markets • Creation and promotion of new regional itineraries for these markets that: o look further than city-centre visits and include other regional attractions such as Aerospace Bristol, coastal areas, market towns and rural attractions o enable individual places and assets to be promoted as part of a wider itinerary • Development of targeted promotional material / approaches to reach target markets, including online content • Identification and implementation of opportunities for private sector funding/investment to support on-going marketing activities The scope of the pilot project will focus on activity carried out in the West of England Local Enterprise Partnership area of Bath & North East Somerset, Bristol, North Somerset and South Gloucestershire. We expect the proof of concept to clearly demonstrate the benefits of a strategic and co-ordinated approach to delivery across the region. Additional information: RFQ Documents can be found at: [supplyingthesouthwest.org.uk](https://www.supplyingthesouthwest.org.uk/) Project Number is DN402005 Read full description ## CPV classification Administrative services related to tourism affairs Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/0886e648-14a1-4bbe-b88c-4ad87e7dff0e) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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