Source: https://tendernation.io/opportunities/01a13c27-6ab9-72d6-a3da-0b66d1324c9e/audience-research

awarded GB negotiated without publication procedure Suitable for SMEs

# Audience Research

[City of London Corporation](https://tendernation.io/buyers/city-of-london-corporation)

Estimated value

£100,000

Published

22 Aug 2018

Deadline

Closed

14 Jun 2018

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

In order to support Barbican in the achievement of its audience development goals, a comprehensive piece of audience research and the development of a central audience model is essential to inform a more strategic approach to audiences across all areas of the organisation.

Various approaches to behavioural and attitudinal segmentation have been used over time, but to date, Barbican is lacking an appropriate singular model by which it can define and understanding its audiences in order to embed a shared approach across the organisation.

We are now seeking to commission a major piece of research and strategic consultancy to develop a single audience model that expresses the make-up of our existing and potential audiences in a robust, accessible and actionable way. It is the intention that this work can and should produce a model that will play a significant role in shaping wider strategic direction. With the model defined, Barbican is also seeking to establish a rolling research strategy which speaks to this model for ongoing and up-to-date audience development.

## CPV classification

Research and development services and related consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/83b8ebb8-15f3-4b37-a6bc-fc09b7fa7d73)

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