Source: https://tendernation.io/opportunities/01a13c21-bf1e-70b6-adbf-5575d38938d0/bta926-chinese-travel-partner-ota

awarded GB open procedure

# BTA926 Chinese Travel Partner OTA

[British Tourist Authority](https://tendernation.io/buyers/british-tourist-authority)

Estimated value

£3,000,000

Published

17 Mar 2018

Deadline

Closed

13 Mar 2018

## Who can bid

- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

VisitBritain is seeking an OTA partner un China to work with during 2018 through 2020 to encourage Chinese consumers to travel to Britain.

The activity will have a 360 degree marketing approach, encompassing everything from specific tactical campaigns, which have impact at every stage of the consumer journey, from inspiration through to consideration, planning, booking and advocacy. The OTA should also have the capability to create and produce new British tourism products, based on VisitBritain priorities. The activity must align with VisitBritain's global brand campaign and this will be visible at every consumer touchpoint.

## CPV classification

Administrative services related to tourism affairs

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/46f685f8-d31d-42f5-8223-b99214e71c33)

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