Source: https://tendernation.io/opportunities/01a13c20-9812-71de-a095-d593878cdc7d/qs-enrolment-solution

awarded GB direct award procedure Suitable for SMEs

# QS Enrolment Solution

[The University of Birmingham](https://tendernation.io/buyers/the-university-of-birmingham)

Estimated value

£25,000

Published

17 Apr 2018

Deadline

Closed

16 Apr 2018

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Provision of a marketing campaign to improve conversion of international UG applicants. The service is bespoke to the needs of the University of Birmingham and requires a detailed level of understanding of our CRM system. The service will be tailored to applicants of a specific list of programmes and a campaign will be developed to target improved conversion with a chosen pool of international offer holders to enable a split cohort pilot. The service provider will work with us to configure our CRM to enable this approach and so that the campaign can commence mid-cycle. They are unique in being able to do this owing to the fact that they were previously part of the same company that developed and managed our CRM system. The pilot is intended to run for a period of 6 plus a further 12 months if the first 6 months delivers the intended results.

## CPV classification

IT services: consulting, software development, Internet and support

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/3b097ef7-d6e2-4616-ba2f-8039e7d5aa17)

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