Source: https://tendernation.io/opportunities/01a13c1d-c112-72a6-8423-16fc37308134/education-is-greatstudy-uk-campaign-student-journey-research awarded GB open procedure Suitable for SMEs # Education is GREAT/Study UK Campaign Student Journey Research [British Council(THE)](https://tendernation.io/buyers/british-councilthe) Open field Estimated value Not stated Published 17 May 2018 Deadline Closed 31 May 2018 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The Study UK: Discover You campaign was designed and launched following George Osbourne's Autumn Statement in 2015 when he announced plans to recruit an additional 55,000 international students to the UK by 2020. The UK remains the 2nd most popular destination for Higher Education (HE) students with 196,000 new students enrolling with British Universities per year, out of a potential universe of approximately 5m internationally mobile students worldwide (UNESCO, 2013). Large proportions of international students are post graduates, or are in the latter years of undergraduate study. However the UK is losing share to established English speaking competitors and to emerging competitors. The UK competes well in terms of academic quality but less well in terms of costs (fees, daily life and some aspects of 'welcome'). Using these insights, the British Council and GREAT introduced a new overarching campaign to bring together the entire UK higher education sector around a core proposition to unify and focus the UK's international marketing efforts. This core proposition was 'Study UK: Discover You', intending to convey how 'the experiences, knowledge and confidence gained by studying in the UK will inspire you to define your own path'. Using this proposition and creative approach, a campaign was launched in October 2016 to position and promote the strengths of Great Britain as a world-leading study destination. The activity launched a four year campaign to promote awareness of the UK's universities and was branded as part of the international GREAT Britain campaign. Please see the Study UK central website for more details: [study-uk.britishcouncil.org](https://study-uk.britishcouncil.org/) The International Higher Education sector is changing quickly, as is the online & media behaviour of our international student audience which covers both Under-Graduate and Post Graduate markets. As a result this brief for new strategic audience research is required to help us dig deeper into the student journey in our priority markets over a three-year period. Additional information: All applications to be made via: [in-tendhost.co.uk](https://in-tendhost.co.uk/britishcouncil/aspx/Home) Read full description ## CPV classification Research and development services and related consultancy services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/1aaa4853-d22a-46d5-aa7f-3a636371db03) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. 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