Source: https://tendernation.io/opportunities/01a13c1c-2969-706d-b948-2c327b2681a0/improving-consumer-comprehension-of-contractual-terms

awarded GB open procedure Suitable for SMEs

# Improving consumer comprehension of contractual terms

[UK Shared Business Services Limited](https://tendernation.io/buyers/uk-shared-business-services-limited)

Estimated value

£150,000

Published

23 Apr 2018

Deadline

Closed

8 Mar 2018

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

### CCS RM6004 Behavioural Insights Framework

The issues with low readership and comprehension of contractual terms and privacy notices

The fact that very few consumers read terms and conditions is well evidenced and widely acknowledged. Just 33% of consumers claim they usually read website terms; websites' server data suggest that only 1% actually do.1 Studies asking consumers about terms immediately after a purchase find only a third understand many of the basic terms.2

Evidence also shows that low levels of readership and comprehension expose consumers to detriment. One in ten consumers has experienced regret in the past 12 months for not reading the terms and conditions.3

Two thirds of all UK businesses sell directly to consumers and just over half of these businesses have had a dispute with their customers over their terms and conditions.4 One in ten businesses facing such a dispute needed to go to court to resolve it.

BEIS observes in practice and through conversations with businesses that many businesses aspire to communicate terms clearly. However, there is currently no clear evidence or guidance on what forms of presentation are effective. This study will provide a solid evidence base for 'role model' firms, and can be used to inform industry codes of practice and/or any potential future regulation.

## CPV classification

Research and development consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/05a3f1cc-e442-4712-8b05-45982a2bc7f1)

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