Source: https://tendernation.io/opportunities/01a13c1b-0c2d-722c-9440-c53da26ecc46/visitor-segmentation-and-marketing-analysis

closed GB open procedure

# Visitor Segmentation and Marketing Analysis

[South Downs National Park Authority](https://tendernation.io/buyers/south-downs-national-park-authority)

Estimated value

£15,000 to £20,000

Published

9 Jun 2017

Deadline

Closed

7 Jul 2017

## Who can bid

- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

A recent 'awareness survey' conducted on behalf of the South Downs National Park Authority (SDNPA) identifies low levels of awareness for the South Downs National Park across all age groups. This research requires further detailed analysis as part of a customer segmentation study. Such segmentation analysis should be conducted to provide:

- A thorough current visitor and non-visitor profiling analysis
- An overview of the competitive set
- 'Best prospect' customer segment opportunities
- A recommendation of marketing propositions

Provide the SDNPA with the research that will underpin and influence future marketing propositions, tourism development and tourism planning proposals to match best prospect customer groups.

We are therefore seeking the services of a research professional to review the current data available and to provide a robust and overarching insight of visitors to the South Downs National Park.

Additional information:

Is a Recurrent Procurement Type? : No

## CPV classification

Research and development services and related consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/f7e2231b-c033-4664-8fdf-492ec6805d06)

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