Source: https://tendernation.io/opportunities/01a13c16-2a7f-71e2-82e8-69cc288b4e63/nml-alphonse-mucha-in-quest-of-beauty-media-brief

awarded GB open procedure Suitable for SMEs

# NML Alphonse Mucha: In Quest of Beauty Media Brief

[National Museums On Merseyside](https://tendernation.io/buyers/national-museums-on-merseyside)

Estimated value

Not stated

Published

27 Apr 2017

Deadline

Closed

10 May 2017

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

National Museums Liverpool is looking to commission a media agency to manage the planning, purchasing and production of media assets as part of the marketing campaign to promote the upcoming exhibition Alphonse Mucha: In Quest of Beauty at the Walker Art Gallery, Liverpool. The exhibition runs 16 June to 29 October 2017.

The media plan will support National Museums Liverpool's marketing plan and will aim to:

â&#128;¢ Drive footfall to the Walker Art Gallery and the Mucha exhibition

â&#128;¢ In achieving the above, generate ticket sales to the exhibition to hit designated targets and generate income for National Museums Liverpool

â&#128;¢ Broaden awareness of the Gallery and exhibition, and continue to diversify the venue's visitor profile to encourage UK-wide visits in addition to a local audience

â&#128;¢ Engage with audiences beyond the gallery's walls; bringing content to the museum's new and existing audiences across the venue's digital channels.

The key objectives of the exhibition are to increase visitor numbers to the Walker, by meeting the proposed exhibition target, and to raise the Walker's profile as a gallery with internationally-renowned collections and an excellent exhibition programme.

â&#128;¢ To meet visitor/ conversion rate and income generation targets.

â&#128;¢ To grow NML's membership base.

â&#128;¢ To engage visitors with the gallery through growth in social media followers and email database subscribers.

â&#128;¢ To raise the profile of NML's collections, locally, nationally and internationally through the quality of its exhibits.

â&#128;¢ Diversify the visitor profile of WAG and work to attract increased number of visits from those aged 35 - 55yrs.

A full description and instructions for tender responses are contained within the attachments

Read full description

## CPV classification

Market and economic research; polling and statistics

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/b7c32e13-97a7-42ee-a5ff-73b3b32ac0c7)

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