Source: https://tendernation.io/opportunities/01a13c13-bab9-7383-845e-46192d3199c8/provision-and-management-of-the-at-greatbritishfood-instagram awarded GB restricted procedure Suitable for SMEs # Provision and Management of the @GreatBritishFood Instagram [Defra Network eTendering Portal](https://tendernation.io/buyers/defra-network-etendering-portal) Estimated value £57,775 Published 16 Oct 2017 Deadline Closed 2 Aug 2017 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. - Small contract value Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender To build, develop and maintain an engaged community of foodies on our @GreatBritishFood Instagram to act as advocates for UK food and drink. Instagram is the primary social media channel for the Food is GREAT campaign. We use this channel to improve perceptions of UK food and drink by building advocates and engaging both domestic and international audiences (with a focus on US consumers. This is measured by an increase in followers and engagement from these locations. We are also working with VisitBritain who are developing bookable food and drink experiences as part of their Food Tourism Strategy - we will be able to measure the impact of the Instagram account in driving audiences to book through VisitBritain. The Food is GREAT campaign supports the delivery of Defra and DiT's UK Food and Drink International Action Plan 2016 - 2020 (IAP). This five-year plan, launched last autumn, sets out ambitious plans for growth, to add export sales worth £2.9 billion by 2020. A key driver will be establishing wider recognition of the world class and, in many cases, world-leading strengths of the UK food and drink industry, and our rich food culture. Additional information: Please note that Defra procurement uses e-tendering, provided by Bravosolutions. In order to access the Bravo system you will need to be registered. Could I therefore request that you register on the Bravo portal for Defra. If you're already registered on the Bravo portal please check that your registration includes Defra, as you have to specify us in order to correctly receive the tender documents. If you have any problems with the registration process, please contact the Bravo helpline on 0800 368 4850 or alternatively email them at . The link you require for new registration/amendments to registrations is - [defra.bravosolution.co.uk](https://defra.bravosolution.co.uk) Read full description ## CPV classification Sales or marketing software package Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/97b0db06-700d-4897-9f60-669ea7ca97f4) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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