Source: https://tendernation.io/opportunities/01a13c11-3ee5-7244-ad8f-ae8780e3b43b/phe-marketing-qualitative-research

awarded GB open procedure Suitable for SMEs

# PHE Marketing Qualitative Research

[Public Health England](https://tendernation.io/buyers/public-health-england)

Estimated value

£150,000

Published

11 Jul 2017

Deadline

Closed

27 Mar 2017

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

At Public Health England (PHE), we use a number of statistical models to inform budget prioritisation and campaign strategy, and to evaluate the impact of our marketing activity as part of the holistic evaluation we carry out for our campaigns. We currently use a bespoke model to help evaluate our Act FAST campaign.

We have been using this model for nearly eight years and we have now reviewed and updated the model.

Additionally, PHE has a longer term ambition to employ similar (but different) approaches to modelling the quantifiable impact of other PHE campaigns, initially with a particular focus on Change4Life

The awarded contractor Now Advertising Ltd will be working across all our campaigns, including Act FAST and Change4Life, to understand the economic and societal impact they have - along with the return on investment that they deliver.

The contract was awarded using the Crown Commercial Service 'RM3796 Communication Services Framework' Under Lot 1 'Specialist Consultancy Services'.

## CPV classification

Market research services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/774c8899-ecee-4b5b-88b8-9e2e9644ad6f)

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