Source: https://tendernation.io/opportunities/01a13c01-bb6e-720b-b8d5-e75e2405178a/national-army-museum-communications-project pending GB open procedure # National Army Museum Communications Project [National Army Museum](https://tendernation.io/buyers/national-army-museum) Estimated value Not stated Published 18 Nov 2016 Deadline Rolling deadline ## Who can bid - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender The National Army Museum is currently undergoing a major transformation to create an exciting new visitor attraction, located in the heart of Chelsea, opening in Spring 2017. The new modern, 21st century museum has ambitions visitor targets, (up from 250,000 pre closure to 340.00 in opening year and growing to over 400,000 by 2025/26). In addition NAM seeks to diversify and develop its audiences and become more commercially focused (NAM aims to generate in the region of £2M in the first year of opening, £1.5M of which, is to be achieved as a result of footfall to the Museum). We are seeking to partner with communications agencies (creative, media and PR) to help us achieve these goals. The brand new museum will feature five state-of-the-art gallery spaces taking visitors on an interactive journey exploring the role of the Army, the stories of the men and women who served, and the Army’s influence on society and popular culture. The popular play space for children aged 7 and under has been revamped and rebranded as Play Base. This is a separate admission-charged space with its own commercial objectives. There will also be a new, improved café, shop and learning facilities. This exciting new offer is underpinned by a new brand identity and approach to visual communications positioning NAM as ‘inspiring more than just questions and answers.’ The new NAM is stimulating, relevant, insightful, conversational, sharing and real, it seeks to spark conversations not simply disseminate information. We are a Museum whose story is both historic and of the moment. Not a day goes by without our story being in the press or on television; this is a very unique and special position and one that we want to maximise to grow engagement with our work. One of the key tasks for the appointed agency/ies will be to engage UK audiences in the new NAM offer and brand, with a particular focus on families and those who do not identify as having a specialist interest in the subject matter. Creating a positive and exciting new proposition will be essential to overcome any historical (and potentially negative) perceptions associated with the Army and the Museum. The campaign spend budget for the project is c£200K - £250K. Read full description ## CPV classification Library, archives, museums and other cultural services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/c04d8916-adc9-11e6-9901-0019b9f3037b) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile National Army Museum: past awards and live tenders](https://tendernation.io/buyers/national-army-museum) [Sector More Recreation, culture & sport services tenders](https://tendernation.io/sectors/recreation-culture-sport) ## More tenders like this [Sports facilities operation services – ÖPAG - Betreiber Postsportquartier Hernals - Gemeinnütziger Vereins- und Schulsport · Österreichische Post AG · 9 days left · 27 Oct 2026](https://tendernation.io/opportunities/01a15183-2128-716d-91fa-8be28481a992/austria-sports-facilities-operation-services-opag-betreiber-postsportquart) [Children animation services – Marché de prestations de services « Enfance – Jeunesse » 2027-2030 · Ville de Loos-en-Gohelle · 25 days left · 13 Nov 2026](https://tendernation.io/opportunities/01a15183-140b-73c9-9f07-e9c33a2b858a/france-children-animation-services-marche-de-prestations-de-services-enfan) [News-agency services – Medienmonitoring · Die Autobahn GmbH des Bundes · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-087e-71f2-b3e0-f5c1efd03d19/germany-news-agency-services-medienmonitoring) [Artistic and literary creation and interpretation services – Ausschreibung zur Vergabe von Dienstleistungen für die Entwicklung einer grenzüberschreitenden Sage im Raum Bayern-Böhmen · Gemeinde Langdorf · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-1d2d-7272-a3a0-9c2031596418/germany-artistic-and-literary-creation-and-interpretation-services-ausschrei) [Library and archive services – CFT 4006 - Digital Collections System for SDCC Libraries · South Dublin County Council · 4 days left · 22 Oct 2026](https://tendernation.io/opportunities/01a15183-0c10-7045-98ce-ff9cb9d4befd/ireland-library-and-archive-services-cft-4006-digital-collections-system-f) [Entertainment services – Animations nature, patrimoine et santé/bien être dans les Espaces Naturels Sensibles du Département de la Manche · Département de la Manche · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-37d7-73d2-ba07-7b73d853b521/france-entertainment-services-animations-nature-patrimoine-et-santebien-et)