Source: https://tendernation.io/opportunities/01a13bfd-7266-7223-96af-dfca135a1310/bfi-email-marketing-system

closed GB open procedure Suitable for SMEs

# BFI Email Marketing System

[BFI](https://tendernation.io/buyers/bfi)

Estimated value

Not stated

Published

16 Dec 2016

Deadline

Closed

6 Jan 2017

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution.

The objectives and key business outcomes of the EMS project are:

• to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns.

• to enable new routes to re-engagement and retention such as win-back campaigns and personalised, dynamic emails based on preferences.

• to grow our databases by either creating or integrating with a dynamic preference centre.

• to simplify and improve the opt-in journey, making it easier and more appealing across our digital channels and social media.

## CPV classification

Sales or marketing software package

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/95b02452-49f9-423f-a296-0b9694ed5c0a)

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