Source: https://tendernation.io/opportunities/01a13bfc-db02-736b-b5b8-3016da7a208c/customer-and-stakeholder-relationship-management-developing-our-approach-and-pr

awarded GB restricted procedure Suitable for SMEs

# Customer and Stakeholder Relationship Management: Developing our approach and processes

[The National Archives](https://tendernation.io/buyers/the-national-archives)

Estimated value

Not stated

Published

18 Nov 2016

Deadline

Closed

20 Jul 2015

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

We would like guidance and recommendations for the smartest use of The National Archivesâ&#128;&#153; existing customer data systems - what our short term (next 12 months) and long term (next 4 years) priorities ought to be for improving our use of customer data and what resources will be required for this.

Our key objectives for getting the most from our customer data systems are as follows:

â&#128;¢ Improved knowledge and insight of our customers - their make-up, behaviour, levels of engagement and/or influence and their needs and preferences.

â&#128;¢ Effective management of communications and marketing (including customer research) across our audiences to enhance relationship management.

â&#128;¢ Effective management of events, public programming and income generating activity (including fundraising).

â&#128;¢ Providing an interface with payment/subscription systems, to understand customer history.

â&#128;¢ Aiding expansion of our reach into new and existing audiences and identification of new commercial opportunities within these audiences.

â&#128;¢ Staff to see the value of engaging with customer data, whether updating or using insights.

â&#128;¢ Ensuring Information Rights and security of the data.

## CPV classification

Research and development services and related consultancy services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/8e54366e-adc8-11e6-9901-0019b9f3037b)

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