Source: https://tendernation.io/opportunities/01a13bef-38e1-739e-af46-a332a36f4200/an-audience-strategy-for-the-national-archives awarded GB open procedure Suitable for SMEs # An Audience Strategy for The National Archives [National Archives Public Record Office](https://tendernation.io/buyers/national-archives-public-record-office) Estimated value Not stated Published 22 Dec 2016 Deadline Closed 23 Sept 2016 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender We are seeking a partner to help create an audience strategy for the National Archives. The key elements of this work will be: • To assess the viability/suitability of our audience engagement plans • To create direction and focus for our audience engagement • To provide a simple framework for segmenting audiences and strategy for growth • Use industry knowledge and analysis to make recommendations for effective engagement with target audiences (formats, timings etc.) • Make suggestions towards language and tone to apply to future branding work This should be produced using a good understanding of The National Archives' current public engagement and audiences and future ambitions in public engagement. It should also make comparisons with other cultural institutions. We anticipate the deliverables comprising (at a minimum): • A report covering the above • A set of Powerpoint slides to convey the headlines internally and to partner organisations • Guidelines for future segmentation and analysis of our data Our maximum available budget for this piece of work is £20,000 (ex VAT). ## CPV classification Research and development services and related consultancy services Source Contracts Finder (UK) [View official notice](https://www.contractsfinder.service.gov.uk/notice/1f923864-adca-11e6-9901-0019b9f3037b) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile National Archives Public Record Office: past awards and live tenders](https://tendernation.io/buyers/national-archives-public-record-office) [Sector More Research & development tenders](https://tendernation.io/sectors/research-development) ## More tenders like this [NCC1999 NE Rural Growth Programme Evaluation · Northumberland County Council · 22 days left · 10 Nov 2026](https://tendernation.io/opportunities/01a154e4-464d-73d3-9c3e-e81aa703d9f0/ncc1999-ne-rural-growth-programme-evaluation) [Nature recovery and intangible cultural heritage · Natural England · 25 days left · 12 Nov 2026](https://tendernation.io/opportunities/01a154e4-4787-7110-ab3a-3a405c46164b/nature-recovery-and-intangible-cultural-heritage) [Local Government Data Sharing Playbook: Multi-Agency Sharing in Children’s Social Care · Improvement and Development Agency for Local Government (IDeA) · 21 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a154e4-4947-728c-ad83-59c066944fda/local-government-data-sharing-playbook-multi-agency-sharing-in-childrens-socia) [Specialist Advice/Advisor Service for Gloucestershire’s Advanced Engineering and Manufacturing Sector · Tewkesbury Borough Council · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15476-6446-722b-9ec6-44e39018b2f6/specialist-adviceadvisor-service-for-gloucestershires-advanced-engineering-and) [Research and development services and related consultancy services – Forschungsprojekt - DZSF - Mobilitätskettenanalyse - Wie Verkehrsdaten den ländlichen Schienenverkehr stärken können · Eisenbahn-Bundesamt · 100 days left · 27 Jan 2027](https://tendernation.io/opportunities/01a15183-2140-73b5-8807-5ad43f7122d9/germany-research-and-development-services-and-related-consultancy-services-f) [Research and development services and related consultancy services – Begleitforschung Städtebauförderung - Wissenstransfer: Anwendungsleitfaden des Bundes zur Praxis Städtebauförderung · Bundesinstitut für Bau-, Stadt- und Raumforschung (BBSR) im Bundesamt für Bauwesen und Raumordnung (BBR) · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4375-730a-9135-c6d6d211cb68/germany-research-and-development-services-and-related-consultancy-services-b)