Source: https://tendernation.io/opportunities/01a13bee-a6d4-7371-9520-a2d556934916/so14665-valuation-of-great-brand-a-contract

awarded GB open procedure Suitable for SMEs

# SO14665; Valuation of GREAT Brand – Contract

[Crown Commercial Service](https://tendernation.io/buyers/crown-commercial-service)

Estimated value

£20,000

Published

18 Nov 2016

Deadline

Closed

1 Oct 2015

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

This contract has already been awarded and is published for Transparency purposes.

Brand Finance will undertake an updated brand valuation and economic uplift analysis on the GREAT Brand.

Project Deliverables:

• A Brand Valuation of the GREAT brand 2015;

• A financial value estimate of the returns generated by the GREAT campaign i.e. what is the GREAT brand value segmented by the four divisions (FCO & UKT&I, VisitBritain, VisitEngland and British Council) and what has been the change by division been compared to the last two years; and

• An estimate of how much GREAT contributes to the UK nation brand value.

## CPV classification

Financial information systems

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/185d7bc9-adc9-11e6-9901-0019b9f3037b)

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