Source: https://tendernation.io/opportunities/01a13bed-5a77-70ea-b5d1-72bd6ae7df49/new-digital-services-programme-brand-development-digital-design-and-signage

closed GB open procedure Suitable for SMEs

# New Digital Services Programme: Brand Development, Digital Design and Signage

[The National Gallery](https://tendernation.io/buyers/the-national-gallery)

Estimated value

£300,000 to £430,000

Published

23 Nov 2015

Deadline

Closed

4 Jan 2016

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

The New Digital Services programme (NDS) is an ambitious set of activities to deliver the National Gallery’s latest digital objectives, and produce the Gallery’s next generation of digital products. The NDS programme team will embark on a 6 month “Planning phase” to develop design concepts for a new website and other digital products, supported by a clear tone of voice and content strategy. There is a brand development element to this project, which will inform the design, tone and content development as well as the approach of a new in-gallery signage system.

The Wayfinding Redesign project will improve and renew the current system of internal and external signage, in both digital and physical formats. We would like to enhance the visitor journey, ensuring it is a positive experience for all visitors through clear, logical signage that is consistent across all outlets, using consistent terminology and is sensitive to its environment. We would also like to increase revenue through targeted signage.

Following successful procurement of suppliers, the National Gallery intends to proceed with the following work streams:

1.Audience development

2.Brand development

3.Content concept production

4.Digital design concept production

5.Wayfinding redesign

6.Wayfinding manufacture and installation

In January 2016, the National Gallery intends to advertise a contract for work streams A-B, and F-G.

- Lot 6 may be procured separately.

Read full description

## CPV classification

Market research services

Source

Contracts Finder (UK)

[View official notice](https://www.contractsfinder.service.gov.uk/notice/090cdb56-adc9-11e6-9901-0019b9f3037b)

Never miss a tender like this again

Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start.

[Track tenders free](https://tendernation.io/register)

[Buyer profile The National Gallery: past awards and live tenders](https://tendernation.io/buyers/the-national-gallery) [Sector More Business services tenders](https://tendernation.io/sectors/business-services)

## More tenders like this

[Social Housing Emerging Disrupters 6 · Procurement for Housing · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a154e4-4909-7303-a67f-9c3bff3eb4d8/social-housing-emerging-disrupters-6) [Business travel services – Rahmenvertrag Bearbeitung von Reisekostenabrechnungen nach BRKG · GSI Helmholtzzentrum für Schwerionenforschung GmbH · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-cd6e-73e4-b6e8-3954e5689021/germany-business-travel-services-rahmenvertrag-bearbeitung-von-reisekostenab) [Photocopying services – Externe printdiensten · VZW Sint-Paulusschool · 36 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a15183-34d8-71be-840d-38bf2a8bcc92/belgium-photocopying-services-externe-printdiensten) [Supply services of personnel including temporary staff – Diák- és nyugdíjas munkaerő biztosítása NTH (376) · NTH Nemzeti Tőkeholding Zrt. · 11 days left · 30 Oct 2026](https://tendernation.io/opportunities/01a15183-76f6-70c4-823e-7b614dada7b3/hungary-supply-services-of-personnel-including-temporary-staff-diak-es-nyug) [Interpretation services – Tolktjänster · Stockholms läns sjukvårdsområde · 31 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15183-4e9a-70dc-8b27-e3d274e53dc5/sweden-interpretation-services-tolktjanster) [Printing and distribution services – SGCD53\_MARCHE\_ELECTIONS\_BRGE · Préfecture de la Mayenne · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-7726-73f4-bb67-b3121363d6bf/france-printing-and-distribution-services-sgcd53-marche-elections-brge)