Source: https://tendernation.io/opportunities/01a13be8-5ba1-72a7-926d-fe0264cbdbc0/bta2235-product-audit-development-tools-and-skills-support

closed GB open procedure Suitable for SMEs

# BTA2235 - Product Audit, Development Tools and Skills Support

[British Tourist Authority t/a VisitBritain/VisitEngland](https://tendernation.io/buyers/british-tourist-authority-ta-visitbritainvisitengland)

Incumbent usually keeps it

Estimated value

£120,000

Published

25 Aug 2026

Deadline

Closed

15 Sept 2026

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Below-threshold contract

    Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts).

    [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85)
- Split into 2 lots

    You can usually bid for just the lots you can deliver.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

### BACKGROUND

VisitEngland (VE) is responsible for growing the value of England's visitor economy, working with and through a national network of Local Visitor Economy Partnerships (LVEPs). To direct product development, investment and campaign activity effectively, VE requires a complete, consistent and current view of England's tourism product and experience, segmented against priority market segments and viewable at LVEP region level.

VE does not currently hold this view in a single, structured and maintainable form. A manual audit at national scale would be slow, inconsistent and quickly out of date, and would not provide LVEPs with usable, region-level insight on where their product can be improved.

VE therefore wishes to appoint a Supplier, or Suppliers, with strong and demonstrable artificial intelligence (AI) expertise to deliver an AI-enabled product and experience audit, a national AI-based analytical tool that turns the audited inventory into actionable outputs filterable by LVEP region, and training that builds the capability of the LVEP network to use these outputs.

VE has carried out, or commissioned, initial audit work and will make this available to the appointed Supplier where possible. VE will also request product listings from LVEPs and will provide a data schema that the audit output is required to follow. The intention is that the Supplier builds on and enhances this existing work, minimising duplication and giving the AI a sound starting basis.

OVERVIEW OF REQUIREMENT AND LOT STRUCTURE

The requirement is divided into two lots:

- Lot 1: Product and Experience Audit and Tools.
- Lot 2: Training and Knowledge Transfer.

Tenderers may bid for Lot 1, Lot 2 or both lots. A single Supplier may be awarded one or both lots, and the lots may also be awarded to separate Suppliers. Each lot will be evaluated separately.

Note on AI: VE requires demonstrable AI expertise but does not mandate a specific AI model, platform or vendor. Tenderers are free to propose the technology stack that best meets the requirement, subject to the intellectual property, data protection, security and accessibility requirements set out below.

Read full description

## CPV classification

Industry specific software package Training services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-06eb3e-2026-08-25T10:32:09+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06eb3e-2026-08-25T10:32:09+01:00)

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[Buyer profile British Tourist Authority t/a VisitBritain/VisitEngland: past awards and live tenders](https://tendernation.io/buyers/british-tourist-authority-ta-visitbritainvisitengland) [Sector More Software packages & information systems tenders](https://tendernation.io/sectors/software-information-systems)

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