Source: https://tendernation.io/opportunities/01a13be7-78e5-7072-8c11-dae4d8d251ed/provision-of-audience-research-services closed GB open procedure # Provision of Audience Research Services [National Galleries of Scotland](https://tendernation.io/buyers/national-galleries-of-scotland) Estimated value £396,363 Published 13 Aug 2026 Deadline Closed 28 Sept 2026 ## Who can bid - Open procedure Anyone can submit a full tender; there is no shortlisting stage. ## About this tender The Board of Trustees for the National Galleries of Scotland ("NGS") wish to award a Contract for the Provision of Audience Research Services. The Service Provider is required to conduct Audience Research to provide insight and analysis about our visitors in order to support the Organisation’s 2030 Strategy, Business Plan and Key Performance Indicators (KPIs), special projects and inform organisation-wide strategic planning. The Service Provider shall be a member of, accredited by, or operate in accordance with the standards, codes of conduct and professional requirements of the Market Research Society (MRS) or an equivalent recognised professional body for market research, social research, insight or analytics. This Contract shall primarily provide Fieldwork Surveys and associated Project Management, Client Data Access, Analysis and Reporting for each of our four gallery sites. Services will be agreed to on an “as required” basis with no commitment to a minimum volume of work. NGS may, at its absolute discretion, require the Service Provider to provide Audience Research Services at this fifth site, currently under construction, at any time during the Contract term. If permitted by applicable procurement legislation, where additional audience research requirements arise during the Contract term that constitute an extension of the Services, NGS reserves the right to procure such additional services from the Service Provider. For full details of the Contract Requirements please refer to the associated Tender and Contract Documents. The Service Provider must have a clear understanding of the contract requirements and the organisational needs of NGS. As part of the tender exercise, the Service Provider must detail a robust and flexible methodology for conducting Audience Research Services that will meet all data capture requirements. There is no commitment to a minimum spend over the duration of the Contract. Under this Contract, no minimum spend is guaranteed. The agreement will be non-exclusive i.e. NGS reserves the right, in certain, circumstances, to procure out with the Contract Agreement, as and when required. In the event of unsatisfactory performance by the successful Service Provider and the termination of the contract by either party, NGS reserves the right to negotiate the continuance of the services with the second and third placed Service Providers. Read full description ## CPV classification Market research services Source Find a Tender (UK) · Notice ocds-h6vhtk-06e3e0-2026-08-13T16:02:57+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06e3e0-2026-08-13T16:02:57+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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