Source: https://tendernation.io/opportunities/01a13be7-12c2-7374-8a70-d546b76b994e/2025-791-purchase-data-for-red-meat-and-dairy

closed GB open procedure Suitable for SMEs

# 2025-791 Purchase data for red meat and dairy

[Agriculture and Horticulture Development Board](https://tendernation.io/buyers/agriculture-and-horticulture-development-board)

Open field

Estimated value

£5,416,666

Published

11 Aug 2026

Deadline

Closed

14 Sept 2026

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Split into 5 lots

    You can usually bid for just the lots you can deliver.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

AHDB require purchase data for red meat and dairy and their competitors to understand demand for our sector products and know about trends and switching within meat and dairy.

This will be one tender with 5 lots covering the following:

- Lot 1 Meat purchase data
- Lot 2 Dairy purchase data
- Lot 3 Segmentation
- Lot 4 Marketing mix models
- Lot 5 Adhoc panel insight

### Closing date is NOON 14th September 2026

Use this link to access documents and registering information.

[defra-family.force.com/s/Welcome](https://defra-family.force.com/s/Welcome)

Each Lot will be evaluated and awarded independently. The Authority reserves the right to award:

- a single Lot to one supplier;
- multiple Lots to the same supplier; and/or
- different Lots to different suppliers.

There is no restriction on the number of Lots that may be awarded to any one supplier, provided that the supplier submits the most advantageous tender for the relevant Lot(s) and demonstrates the capacity and capability to deliver the requirements.

Estimated contract start date is 26th April 2027, initial contract is for 3 years with 1+1+1 options to extend if required.

## CPV classification

Market research services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-06e194-2026-08-11T15:07:44+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06e194-2026-08-11T15:07:44+01:00)

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