Source: https://tendernation.io/opportunities/01a13be6-a10b-701f-8c50-6a477ea07ab0/market-research-on-healthy-ageing

awarded GB open procedure Suitable for SMEs

# Market research on healthy ageing

[Hywel Dda University Health Board](https://tendernation.io/buyers/hywel-dda-university-health-board)

Estimated value

£50,000

Published

7 Aug 2026

Deadline

Closed

4 Sept 2026

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Small contract value

    Valued under £135,018 including VAT, the lowest Procurement Act threshold for goods and services.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

Hywel Dda University Health Board (HDUHB) is seeking to award a contract to a single provider to undertake research which will help inform service planning, identify unmet needs, and support decision making for commissioning, policy development, and partnership working.

The research will generate robust insights into the needs, behaviours, attitudes, and market opportunities related to healthy ageing in the HDUHB area, enabling informed strategy and service design and address four (4) key objectives:

- Population Insights
- Market and Service Landscape
- Behavioural and Communication Insights
- Strategic and Commissioning Insight

The research will focus on adults aged 40 years and over, including priority subgroups, recognising that healthy ageing begins well before older age and that preventative interventions are most effective when adopted earlier in life. The research will also explore how different population groups perceive, experience, and engage with healthy ageing, identifying opportunities to improve preventative health outcomes and service delivery.

## CPV classification

Research and development consultancy services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-06decf-2026-08-07T10:39:24+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06decf-2026-08-07T10:39:24+01:00)

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