Source: https://tendernation.io/opportunities/01a13be5-9db1-70e0-b1f8-f83040b83e6b/what-works-in-ai-adoption-within-dcms-sectors closed GB restricted procedure Suitable for SMEs # What works in AI Adoption within DCMS Sectors [Department for Culture, Media & Sport](https://tendernation.io/buyers/department-for-culture-media-sport) Open field Estimated value £1,500,000 Published 24 Sept 2026 Deadline Rolling deadline ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender Full information is provided within the specification. DCMS are seeking to commission "what works" research into the impact and effectiveness of AI adoption interventions within DCMS sectors. We are interested in two broad sets of questions. The first is analysis of how businesses within DCMS sectors that are in the process of adopting AI achieve this, the challenges they face and the opportunities and benefits realised. We anticipate this will be explored through an ethnographic study that observes how individuals and teams actually use AI tools in their jobs. The second set of questions is what policy interventions work best to support businesses that wish to adopt AI, which we anticipate will be answered by testing hypothetical interventions through randomised control trials (RCTs). Bidders will be able to propose alternative methodologies if they think they suit these questions better; the core need for this project is to produce direct, robust evidence of what works, as opposed to what is self-reported (e.g. through interviews, focus groups, surveys, and similar) to work. ## CPV classification Research and development services and related consultancy services Source Find a Tender (UK) · Notice ocds-h6vhtk-06d489-2026-09-24T17:17:25+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06d489-2026-09-24T17:17:25+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. 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