Source: https://tendernation.io/opportunities/01a13be5-9d76-70a7-a5ad-9938df0a2811/media-consumption-pathways-and-trust closed GB restricted procedure Suitable for SMEs # Media Consumption Pathways and Trust [Department for Culture, Media and Sport](https://tendernation.io/buyers/department-for-culture-media-and-sport) Estimated value £1,500,000 Published 8 Oct 2026 Deadline Rolling deadline ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Buyer says suitable for VCSEs The buyer ticked “suitable for voluntary, community and social enterprises” on the notice. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender DCMS is seeking to commission a two-phase research project to investigate UK media consumption habits and public trust in media. Phase 1 would consist of a behavioural cohort study (or another appropriate methodology) to map the specific "user pathways" audiences take to find, consume, and value information across different media sources, such as traditional news broadcasts and social media, across different demographics. Building on these findings, Phase 2 would explore how individuals perceive trust in different media sources due to their own perception of mis/disinformation, assess the broader effects of these consumption pathways on factors such as viewer retention and wider social cohesion, as well as overall integrity of the UK's information ecosystem. This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event. Read full description ## CPV classification Research and development services and related consultancy services Source Find a Tender (UK) · Notice ocds-h6vhtk-06d487-2026-10-08T16:43:43+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06d487-2026-10-08T16:43:43+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. 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