Source: https://tendernation.io/opportunities/01a13be5-6cb3-71ce-825b-264772367522/feel-good-suffolk-ai-and-digital-offer-development

pending GB open procedure Suitable for SMEs

# Feel Good Suffolk AI and Digital Offer Development

[Suffolk County Council](https://tendernation.io/buyers/suffolk-county-council)

Estimated value

£169,500

Published

27 Jul 2026

Deadline

Rolling deadline

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Below-threshold contract

    Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts).

    [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85)
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

Suffolk County Council (Public Health and Communities) is undertaking soft market testing to inform a potential future procurement of an AI-enabled digital solution to support the Feel Good Suffolk (FGS) service.

FGS is a lifestyle service supporting residents to stop smoking, manage a healthy weight and increase physical activity. The current digital offer is primarily static and does not provide personalised, adaptive support to users.

The Council is exploring opportunities to enhance the digital front door through the introduction of an AI-enabled solution which may include:

- A chatbot embedded within the existing FGS website to support user navigation, provide evidence-based information and improve access to services
- AI-driven functionality to support pathway personalisation, including predicting user engagement, adherence and outcomes
- Ongoing digital support to maintain behaviour change through tailored follow-up, prompts and engagement tools

The proposed solution should support improved user engagement, provide personalised and accessible support, generate data-driven insights and align with relevant data protection, safeguarding and ethical AI requirements.

This soft market testing exercise is exploratory and non-evaluative. It is intended to inform the Council's understanding of market capability, delivery models, timescales and indicative costs within an anticipated budget envelope of approximately £113,000 for an initial pilot period of up to 12 months. Subject to future requirements and approvals, there may be an option to extend the contract for up to a further 6 months.

This notice does not constitute a call for competition or a commitment to procure.

Read full description

## CPV classification

IT services: consulting, software development, Internet and support

Source

Find a Tender (UK) · Notice ocds-h6vhtk-06d42e-2026-07-27T12:14:55+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-06d42e-2026-07-27T12:14:55+01:00)

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