Source: https://tendernation.io/opportunities/01a13bdd-7ac7-738d-bc30-0afefa6e1fe2/fail-to-look-campaign awarded GB negotiated without publication procedure # Fail to Look Campaign [West Yorkshire Combined Authority](https://tendernation.io/buyers/west-yorkshire-combined-authority) Estimated value Not stated Published 8 May 2026 Deadline Rolling deadline ## About this tender The West Yorkshire Combined Authority has appointed an agency to produce a multi-media behaviour change campaign. The campaign is aimed at young male drivers in West Yorkshire, aged 17 to 24. The campaign will look to raise awareness, and decrease instances, of fail to look incidents. In accordance with the Department for Transport's guidance, we are defining 'Failed to look properly' as: "A driver/rider either failed to look where they were going or they looked, but misinterpreted what they saw (looked but did not see). Code may be used where driver/rider was not paying attention to the road ahead." Failure to look is the most frequently occurring contributory factor in collisions caused by careless driving. With careless driving being one of the Fatal 5. The campaign will include West Yorkshire Vision Zero branding. West Yorkshire Vision Zero is the regions road safety partnership. We will be looking for: - Creation and testing of campaign designs/assets - Final campaign design/assets producing. Provided as both finished and editable files. - Frequent update meetings as the project progresses - A recommended and costed plan for an out of home campaign and use of social media influencers (budget to be discussed) as well as a plan to evaluate the activity. Source Find a Tender (UK) · Notice ocds-h6vhtk-069414-2026-05-08T09:08:09+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-069414-2026-05-08T09:08:09+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile West Yorkshire Combined Authority: past awards and live tenders](https://tendernation.io/buyers/west-yorkshire-combined-authority) ## More tenders like this [Bannister Sports Centre Athletic Track Soft Market Testing Exercise · Harrow Council · 38 days left · 26 Nov 2026](https://tendernation.io/opportunities/01a1540d-d9e4-71cb-ad57-1603e9042fec/bannister-sports-centre-athletic-track-soft-market-testing-exercise) [Post Office Branch - Porthleven · Post Office Limited · 87 days left · 13 Jan 2027](https://tendernation.io/opportunities/01a15476-5f26-7105-9baf-83f6228041ef/post-office-branch-porthleven) [Post Office Branch - Newlyn · Post Office Limited · 87 days left · 13 Jan 2027](https://tendernation.io/opportunities/01a15476-5f73-73e7-863c-621698162391/post-office-branch-newlyn) [Post Office Branch - Brabazon Road · Post Office Limited · 7 days left · 25 Oct 2026](https://tendernation.io/opportunities/01a15476-5fc3-71dc-b775-e86e4d62cd65/post-office-branch-brabazon-road) [Norwich City Verges Mowing 2026 · Norse Eastern Ltd · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a15476-5fd9-70eb-b920-a66dc3e661e1/norwich-city-verges-mowing-2026) [Asbestos Management Framework · Home Group · 25 days left · 13 Nov 2026](https://tendernation.io/opportunities/01a15476-5fff-736e-ae2e-0c8a400c7297/asbestos-management-framework)