Source: https://tendernation.io/opportunities/01a13bdb-44f2-731a-9d36-99750551b0ac/changeons-lagneau-intebev-collaboration

awarded GB direct award procedure

# Changeons l'Agneau (Intebev collaboration)

[Agriculture and Horticulture Development Board](https://tendernation.io/buyers/agriculture-and-horticulture-development-board)

Open field

Estimated value

Not stated

Published

14 Apr 2026

Deadline

Rolling deadline

## About this tender

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) and Grand

Est and Paris Region through butchers trainings and yearly activations, through Interbev's local office. as well as a local

communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb. This campaign also opens doors to retail regional buying shows where no foreign competitors are present. It is especially relevant now as Bluetongue has compromised French lamb production and they will rely heavily on imports.

Source

Find a Tender (UK) · Notice ocds-h6vhtk-068179-2026-04-14T08:26:45+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-068179-2026-04-14T08:26:45+01:00)

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