Source: https://tendernation.io/opportunities/01a13bda-292f-7181-8b37-81d78328a201/creative-testing

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awardedGBdirect award procedureSuitable for SMEs

# Creative Testing

[Cabinet Office](https://tendernation.io/buyers/cabinet-office)

Estimated value

Not stated

Published

31 Mar 2026

Deadline

Rolling deadline

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.

[More contracts for small businesses and VCSEs](/opportunities/for-small-businesses)## About this tender

Services: The Supplier shall provide a specialist creative testing service capable of conducting expedited, robust survey experiments and Randomised Control Trials (RCTs) to evaluate government communications for the "Cost of Living" campaign.

Scope: The primary purpose is to test creative assets (video, static imagery, messaging) to effectively reach priority audiences (specifically "Grafting Realists" and "Striving Moderates").

Methodology: The Supplier must utilise proprietary mobile recruitment and validated RCT methodology to measure attitudinal shifts, message understanding, and motivation to act with a 24-48 hour turnaround.

Source

Find a Tender (UK) · Notice ocds-h6vhtk-0678ec-2026-03-31T12:18:25+01:00

[View official notice ](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-0678ec-2026-03-31T12:18:25+01:00)

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[Buyer profileCabinet Office: past awards and live tenders](https://tendernation.io/buyers/cabinet-office)

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