Source: https://tendernation.io/opportunities/01a13bd9-e616-722a-9cc8-43b983bf7fa6/se1249-tgc-media-buying-agency

awarded GB direct award procedure

# SE1249 - TGC Media Buying Agency

[Sport England](https://tendernation.io/buyers/sport-england)

Estimated value

Not stated

Published

26 Mar 2026

Deadline

Rolling deadline

## About this tender

Media Buying Services to support the This Girl Can Campaign.

Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic.

This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally:

Have a disability and/or long-term health condition

### Are aged 55 to 74 years

### Come from black communities

### Come from Muslim communities

Are pregnant or have a child under one year old

The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women’s voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes

Source

Find a Tender (UK) · Notice ocds-h6vhtk-0675c6-2026-03-26T17:21:54Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-0675c6-2026-03-26T17:21:54Z)

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