Source: https://tendernation.io/opportunities/01a13bd9-e469-701a-b5ef-46673f98d1f2/se1249-tgc-media-buying-agency awarded GB restricted procedure # SE1249 - TGC Media Buying Agency [Sport England](https://tendernation.io/buyers/sport-england) Estimated value Not stated Published 23 Apr 2026 Deadline Rolling deadline ## About this tender Media Buying Services to provide support to the This Girl Can Campaign: Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic. This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally: Have a disability and/or long-term health condition ### Are aged 55 to 74 years ### Come from black communities ### Come from Muslim communities Are pregnant or have a child under one year old The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women’s voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes Source Find a Tender (UK) · Notice ocds-h6vhtk-0675b9-2026-04-23T14:54:37+01:00 [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-0675b9-2026-04-23T14:54:37+01:00) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Sport England: past awards and live tenders](https://tendernation.io/buyers/sport-england) ## More tenders like this [Bannister Sports Centre Athletic Track Soft Market Testing Exercise · Harrow Council · 38 days left · 26 Nov 2026](https://tendernation.io/opportunities/01a1540d-d9e4-71cb-ad57-1603e9042fec/bannister-sports-centre-athletic-track-soft-market-testing-exercise) [Engineering works and construction works – Integrated Partnerships Framework · Northern Ireland Water · 30 days left · 18 Nov 2026](https://tendernation.io/opportunities/01a156a9-7b9a-73c9-b710-2a5021d3fa0d/united-kingdom-engineering-works-and-construction-works-integrated-partnersh) [Hdc-1714 wadkins pavilion refurbishment · Harborough District Council · 39 days left · 27 Nov 2026](https://tendernation.io/opportunities/01a155bf-f664-72f9-9823-a85d6cddbdc6/hdc-1714-wadkins-pavilion-refurbishment) [Design, supply, and Installation of Newbiggin Skatepark Extension · Newbiggin Town Council · 35 days left · 23 Nov 2026](https://tendernation.io/opportunities/01a15552-19a2-7348-a5cc-3f5ae51ef934/design-supply-and-installation-of-newbiggin-skatepark-extension) [Tender for the design, supply, delivery and installation of a modular UNIT and associated works at ARC healthy living, irvinestown. peaceplus funded upgrade works · Fermanagh and Omagh District Council · 14 days left · 2 Nov 2026](https://tendernation.io/opportunities/01a15552-1b74-73ec-a6f6-a1af37959997/tender-for-the-design-supply-delivery-and-installation-of-a-modular-unit-and-a) [Architectural, design and building consultancy services - Dalby Visitor Centre · Forestry Commission · 25 days left · 13 Nov 2026](https://tendernation.io/opportunities/01a15552-1b8a-7041-80fb-e4943876fc38/architectural-design-and-building-consultancy-services-dalby-visitor-centre)