Source: https://tendernation.io/opportunities/01a13bd9-9024-73d5-8620-1c6d3d1005b6/contract-for-swansea-bay-pr-campaign-202627

awarded GB open procedure Suitable for SMEs

# Contract for Swansea Bay PR Campaign 2026/27

[City & County of Swansea](https://tendernation.io/buyers/city-county-of-swansea)

Open field

Estimated value

£30,000

Published

19 May 2026

Deadline

Closed

17 Apr 2026

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Buyer says suitable for VCSEs

    The buyer ticked “suitable for voluntary, community and social enterprises” on the notice.
- Below-threshold contract

    Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts).

    [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85)
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

[More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses)

## About this tender

‘Visit Swansea Bay’ is the brand name given to the destination marketing activity of the Tourism Team in Swansea Council (City & County of Swansea). We are the official visitor information providers for Swansea Bay (Swansea, Mumbles, Gower Peninsula and Rural Swansea). We provide information via visitswanseabay.com and also manage campaigns to attract visitors to the area. We are an income generating team offering marketing packages, which local tourism businesses can buy into.

There are two key strands to this year’s campaign as outlined below. The 2026/27 campaign will continue to promote Swansea Bay as a visitor’s ‘Happy Place’ and also linking in with Visit Wales’ ‘Hwyl’ Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. Visit Swansea Bay’s Campaign videos can be viewed here.

A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign and securing cultural related coverage/visits should continue to be a prominent component of this contract.

- This includes, but is not limited to, live music, art, theatre and comedy.
- This is a prime driver for this contract as we want to engage with a variety of media platforms and influencers with an interest in arts, music events and culture.

Bidders are expected to review previous and current campaign activity on visitswanseabay.com and our accompanying social media platforms (@visitswanseabay) before making their submission.

The client will expect the successful bidder to set and achieve quarterly targets as the contract progresses to ensure an equal spread of coverage across the contract period. This will be in line with the invoice schedule.

Please note that there is a maximum budget of £30,000 available for this contract. Additional hosting fees for visits (meals, accommodation etc) are not included in this price – the Client will cover these costs separately.

Read full description

## CPV classification

Advertising material Market and economic research; polling and statistics Recreational, cultural and sporting services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-067333-2026-05-19T14:19:22+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-067333-2026-05-19T14:19:22+01:00)

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