Source: https://tendernation.io/opportunities/01a13bd7-c857-70e0-9b3d-8a3b5f422167/ten-2526-043-pa2023-digital-tracking-tool closed GB open procedure Suitable for SMEs # TEN-2526-043 (PA2023) Digital Tracking Tool [Nest Corporation](https://tendernation.io/buyers/nest-corporation) Estimated value £160,000 Published 6 Mar 2026 Deadline Closed 27 Mar 2026 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Below-threshold contract Buyers cannot shortlist bidders on suitability before tenders are in, so everyone gets to submit a bid (except some larger works contracts). [Procurement Act 2023, section 85](https://www.legislation.gov.uk/ukpga/2023/54/section/85) - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour-specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: ### Visual behavioural insights ### Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. ### Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys. ## CPV classification Technical analysis or consultancy services Source Find a Tender (UK) · Notice ocds-h6vhtk-066482-2026-03-06T15:34:36Z [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-066482-2026-03-06T15:34:36Z) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Nest Corporation: past awards and live tenders](https://tendernation.io/buyers/nest-corporation) [Sector More Architecture, engineering & surveying tenders](https://tendernation.io/sectors/architecture-engineering-surveying) ## More tenders like this [Architectural, design and building consultancy services - Dalby Visitor Centre · Forestry Commission · 25 days left · 13 Nov 2026](https://tendernation.io/opportunities/01a15552-1b8a-7041-80fb-e4943876fc38/architectural-design-and-building-consultancy-services-dalby-visitor-centre) [Asbestos Management Framework · Home Group · 25 days left · 13 Nov 2026](https://tendernation.io/opportunities/01a15476-5fff-736e-ae2e-0c8a400c7297/asbestos-management-framework) [Infrastructure works consultancy services – Contrôle extérieur des chaussées · Collectivité européenne d Alsace · 29 days left · 17 Nov 2026](https://tendernation.io/opportunities/01a15183-1730-733b-8247-a32bbbe2211c/france-infrastructure-works-consultancy-services-controle-exterieur-des-chau) [Architectural, construction, engineering and inspection services – Būvprojekta izstrāde un autoruzraudzība fasādes siltināšanai kārtās Dzirciema ielā 16, Rīgā – 1.kārta, C korpuss · Rīgas Stradiņa universitāte · 28 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a15183-3915-73d1-83e6-c378f9f7a926/latvia-architectural-construction-engineering-and-inspection-services-buvp) [Technical assistance services – Suivi et gestion de chantiers de réhabilitation de sites pollués · SPAQuE · 15 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a15183-155e-73c2-a593-9e17375422ac/belgium-technical-assistance-services-suivi-et-gestion-de-chantiers-de-rehab) [Architectural, construction, engineering and inspection services – Single Party Framework Agreement for Architect Led Integrated Design Team Services for Fire Safety Remediation Works for Dublin City Council · Dublin City Council · 5 days left · 23 Oct 2026](https://tendernation.io/opportunities/01a15183-0a15-7156-849b-5a223dd6d615/ireland-architectural-construction-engineering-and-inspection-services-sin)