Source: https://tendernation.io/opportunities/01a13bd6-bedc-7331-8c65-ba2907cbcf5b/brandindex-and-profiles

awarded GB direct award procedure

# BrandIndex and Profiles

[Transport for Wales](https://tendernation.io/buyers/transport-for-wales)

Estimated value

Not stated

Published

11 Mar 2026

Deadline

Rolling deadline

## About this tender

Transport for Wales has awarded a contract to YouGov for the continued provision of BrandIndex and Profiles subscription services. The contract delivers continuous brand tracking, audience insight, market analysis and reporting tools that support strategic decision‑making across marketing, commercial and product development. YouGov is the only provider able to offer seamless continuity of historical datasets, methodology and reporting frameworks, making alternative market options technically incompatible. The award is therefore made as a direct award in special cases under the Procurement Act 2023.

Source

Find a Tender (UK) · Notice ocds-h6vhtk-065cc2-2026-03-11T12:09:37Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-065cc2-2026-03-11T12:09:37Z)

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