Source: https://tendernation.io/opportunities/01a13bd2-88bb-720c-b06b-4f70cb8a1f33/ahdb-consumer-marketing-campaigns-key-consumer-messages-at-consumer-point-of-p

awarded GB direct award procedure

# AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

[Agriculture and Horticulture Development Board](https://tendernation.io/buyers/agriculture-and-horticulture-development-board)

Open field

Estimated value

Not stated

Published

21 Jan 2026

Deadline

Rolling deadline

## About this tender

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include:

Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing

recognition and likelihood to purchase

Source

Find a Tender (UK) · Notice ocds-h6vhtk-0609a0-2026-01-21T11:13:30Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-0609a0-2026-01-21T11:13:30Z)

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