Source: https://tendernation.io/opportunities/01a13bd0-71ef-727c-92b1-59e3cccadca7/2025-768-representation-in-the-netherlands-principally-covering-beef-and-lamb-ma awarded GB open procedure Suitable for SMEs # 2025-768 Representation in the Netherlands principally covering Beef and Lamb markets [Agriculture and Horticulture Development Board](https://tendernation.io/buyers/agriculture-and-horticulture-development-board) Open field Estimated value £566,666 Published 13 Mar 2026 Deadline Closed 19 Jan 2026 ## Who can bid - Buyer says suitable for SMEs The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid. - Open procedure Anyone can submit a full tender; there is no shortlisting stage. [More contracts for small businesses and VCSEs](https://tendernation.io/opportunities/for-small-businesses) ## About this tender The AHDB representative requirements for the selected markets include, but not limited to: - Liaise effectively with the UK and French based AHDB Export teams by regular telephone, email and face-to-face communication. This may require foreign travel to AHDB Head Office or major food events (e.g. SIAL Paris, Anuga Cologne) for meetings. The total number of face-to-face meetings, including at events, is expected to be a minimum of three per year - Establish a detailed understanding of the market opportunity, including a breakdown of sales and marketing potential by channel and product sector, and an identified list of development target customers. - Build and maintain effective relationships with UK beef and lamb exporters, agents, representatives and in-market importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities - Create and expand the commercial platform for AHDB as a British Meat Exporter. This includes close liaison with Dutch retailers and distributors. We expect the engagement of at least one new active importer of British beef and lamb each financial year . - Development and delivery of a yearly activity plan, following agreement with AHDB assigned Manager. This must show the nature of activity and timings, along with provisional costs. Contract start date is 1st April 2026 with an initial 2 year, then options to extend by 1+1 Read full description ## CPV classification Marketing services Source Find a Tender (UK) · Notice ocds-h6vhtk-05e897-2026-03-13T11:59:28Z [View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-05e897-2026-03-13T11:59:28Z) Never miss a tender like this again Get AI summaries, deadline alerts and a bid pipeline for tenders matched to your business. Free to start. [Track tenders free](https://tendernation.io/register) [Buyer profile Agriculture and Horticulture Development Board: past awards and live tenders](https://tendernation.io/buyers/agriculture-and-horticulture-development-board) [Sector More Business services tenders](https://tendernation.io/sectors/business-services) ## More tenders like this [CA18489 - Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1594a-59c0-7116-83f2-f6a8be15db7d/ca18489-askham-bryan-college-provision-for-external-audit-services) [Askham Bryan College - Provision for External Audit Services · Askham Bryan College · 27 days left · 16 Nov 2026](https://tendernation.io/opportunities/01a1599c-ceed-7243-ac52-e8ffe216e03f/askham-bryan-college-provision-for-external-audit-services) [Institutional Strengthening and Capability Development Plan for Disaster Risk Management in Khyber Pakhtunkhwa · Dai Global UK Ltd · 15 days left · 4 Nov 2026](https://tendernation.io/opportunities/01a1594a-5b90-70f0-bfba-b41855fc1036/institutional-strengthening-and-capability-development-plan-for-disaster-risk-ma) [Tech support for the dev. of the PCF requirements of the NHS Supplier Roadmap · NHS England · 20 days left · 9 Nov 2026](https://tendernation.io/opportunities/01a1592e-e8f3-706b-9ddc-5c6a732dbed6/tech-support-for-the-dev-of-the-pcf-requirements-of-the-nhs-supplier-roadmap) [CCHA 0328 Legal Services Framework for Land and Development · Castles and Coasts · 35 days left · 24 Nov 2026](https://tendernation.io/opportunities/01a158c1-081f-701f-9487-6053b00296f6/ccha-0328-legal-services-framework-for-land-and-development) [Evaluation consultancy services – Achiziția de Servicii de evaluare a Strategiei Naționale de Specializare Inteligentă (SNCISI) 2022-2027 precum și a Planului Național de Cercetare Dezvoltare și Inovare 2022-2027 (PNCDI IV) · Autoritatea Nationala pentru Cercetare · 14 days left · 3 Nov 2026](https://tendernation.io/opportunities/01a156a9-ff29-70e9-8ce7-e1917b432c09/romania-evaluation-consultancy-services-achizitia-de-servicii-de-evaluare-a)