Source: https://tendernation.io/opportunities/01a13bcf-870c-70b4-a518-5b3ab4419d6d/uk-sport-associate-pools-to-support-the-coaching-leadership-talent-and-cultu

awarded GB open procedure Suitable for SMEs

# UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes

[The United Kingdom Sports Council](https://tendernation.io/buyers/the-united-kingdom-sports-council)

Estimated value

£1,566,666

Published

27 Feb 2026

Deadline

Closed

15 Nov 2025

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Split into 4 lots

    You can usually bid for just the lots you can deliver.
- Sets up a framework

    Winning a place does not guarantee work: contracts are awarded later as call-offs, and the list usually stays closed for years.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

The mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions.

​To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of:

​Self-services resources,

​Peer learning and communities of practice within and across sports,

​Expert advice,

​Access to programmes to enhance role effectiveness, and

​Targeted deployment of skilled associates to support capability development in and through performance environments.

​To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle.

​The scope of services covered by this procurement will be split into 4 lots:

​Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments.

​Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance.

​Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development.

​Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design.

​Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience. Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing.

​The yearly expected spend per lot is outlined in the below

​Annual Spend (Quadrennial Spend)

​Associate - Support for Executive Leadership in High Performance Sport

​£120k (£480k)

​Associate - Support for Culture & Senior Team Leadership in High Performance Sport

​£100k (£400k)

​Associate - Support for Coaching in High Performance Sport

​£150k (​£600k)

​Associate - Support for Recruitment & Talent Management in High Performance Sport

​£100k (​£400k)

​ ​It is anticipated that the value of pieces of work will be less than £30,000, with the majority of contracts below £10,000. Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period.

​In the scenario that a call-off contract is expected to exceed £30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot. The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid.

​Being selected for the framework does not guarantee work

​Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page

Read full description

## CPV classification

Training services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-05cdf5-2026-02-27T15:06:53Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-05cdf5-2026-02-27T15:06:53Z)

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