Source: https://tendernation.io/opportunities/01a13bcf-4a99-72e0-b4b6-3bda36a7e3da/audience-interactive-social-media-toolkit

awarded GB open procedure Suitable for SMEs

# Audience Interactive Social Media Toolkit

[BBC (British Broadcasting Corporation)](https://tendernation.io/buyers/bbc-british-broadcasting-corporation)

Open field

Estimated value

£2,600,000

Published

2 Jun 2026

Deadline

Closed

31 Oct 2025

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

The BBC currently relies on IMI Social to capture, route, and curate audience contributions from SMS, social media, and WhatsApp, integrating them into BBC production workflows. This enables various on-air applications, such as reading SMS messages on the radio, playing WhatsApp voice notes, and rendering audience data for on-screen graphics. The platform processes millions of messages each month across radio, podcasts, news, and TV.

Audience contributions via social media and SMS are a vital editorial component of live radio and TV programmes, often shaping content in real-time. Approximately 4,000 BBC users rely on the system to receive, moderate, and publish around four million messages per month.

To ensure continuity, the BBC is procuring a new web-based Social Audience Engagement Solution. A well-structured system will provide key benefits including compliance, auditability, and adherence to governance models. Without it, there is a risk of operational gaps and non-compliance, potentially disrupting editorial workflows and impacting regulatory assurance.

## CPV classification

Industry specific software development services Communication software package Communication and multimedia software package

Source

Find a Tender (UK) · Notice ocds-h6vhtk-05a6f1-2026-06-02T13:54:53+01:00

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-05a6f1-2026-06-02T13:54:53+01:00)

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