Source: https://tendernation.io/opportunities/01a13bcf-230d-7081-8d29-7dc3ba40eb62/international-domestic-marketing-campaigns

awarded GB open procedure Suitable for SMEs

# International & Domestic Marketing Campaigns

[West Midlands Growth Company Limited](https://tendernation.io/buyers/west-midlands-growth-company-limited)

Estimated value

£180,000

Published

28 Jan 2026

Deadline

Closed

20 Oct 2025

## Who can bid

- Buyer says suitable for SMEs

    The buyer ticked “suitable for SMEs” on the notice. Anyone can still bid.
- Split into 2 lots

    You can usually bid for just the lots you can deliver.
- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

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## About this tender

### About the West Midlands

The West Midlands region encompasses the geography of the West Midlands Combined Authority (WMCA), including Birmingham, Coventry, Wolverhampton, and the boroughs of Dudley, Sandwell, Solihull, and Walsall. Strategically located at the heart of the UK, 90% of the population is within a four-hour drive or train journey.

The region is home to one of the youngest and most diverse populations in Europe, with a growing demographic that is expected to drive future economic growth. It hosts nine universities and produces over 72,000 graduates annually, contributing to a vibrant talent pool.

The West Midlands economy is valued at £77 billion, larger than that of several European countries, and is recognised for its strengths in advanced manufacturing, clean tech, health tech, digital and creative industries, and next-generation services. It is also England’s only EU-recognised Regional Innovation Valley and consistently ranks among the top UK regions for foreign direct investment (FDI).

### It Starts Here

The West Midlands Growth Company (WMGC) launched It Starts Here (ISH) – a bold new destination promotion campaign designed to transform perceptions of the West Midlands on the global stage.

Developed in collaboration with organisations across the region, It Starts Here seeks to reinforce and reinvigorate the region’s brand as dynamic, progressive and confident within a fiercely competitive international marketplace. The core essence is that this region is where ideas are created, culture builds, innovation is generated and incredible experiences take place.

The campaign has been well received so far with a focus on international corporate sectors. Phase Two is underway, translating to a wider consumer audience through a place and tourism narrative/campaign, and localised deployment through local authorities, universities, and the region’s private sector.

WMGC require a marketing campaign that promotes the West Midlands as the destination to visit, study, and do business, leveraging the core ethos of It Starts Here.

Read full description

## CPV classification

Advertising and marketing services Marketing services Marketing management consultancy services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-05a04d-2026-01-28T11:54:28Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-05a04d-2026-01-28T11:54:28Z)

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[Buyer profile West Midlands Growth Company Limited: past awards and live tenders](https://tendernation.io/buyers/west-midlands-growth-company-limited) [Sector More Business services tenders](https://tendernation.io/sectors/business-services)

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