Source: https://tendernation.io/opportunities/01a13bce-8da3-735b-95b6-5c6ef6e5a487/media-planning-and-buying-for-reputation-business-engagement-and-student-recrui

awarded GB open procedure

# Media Planning and Buying for Reputation, Business Engagement and Student Recruitment Marketing

[Sheffield Hallam University](https://tendernation.io/buyers/sheffield-hallam-university)

Estimated value

£10,416,667

Published

18 Mar 2026

Deadline

Rolling deadline

## Who can bid

- Open procedure

    Anyone can submit a full tender; there is no shortlisting stage.

## About this tender

The University requires a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include:

● delivering student recruitment success and engagement across the prospective student journey in line with academic and financial targets Home and International

● raising the profile and enhancing the reputation of the University through institutional positioning and research impact

● promoting the University brand and Sheffield city to achieve stand out and cut through in our competitive marketplace

● generating business leads through business engagement activity to support apprenticeship, placement, KTP and other institutional objectives

● Measuring and optimising all activity using data and insights to ensure our activities are relevant and impactful

The agency will proactively support and work in partnership with the University's Marketing Directorate. In scope are all media planning and buying activities across Prospective Student Recruitment marketing and all brand level marketing as well as lead generation business to business marketing, paid search activity and social media campaigns across all audiences.

## CPV classification

Market research services Advertising and marketing services

Source

Find a Tender (UK) · Notice ocds-h6vhtk-05866c-2026-03-18T11:44:59Z

[View official notice](https://www.find-tender.service.gov.uk/Notice/ocds-h6vhtk-05866c-2026-03-18T11:44:59Z)

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